Welcome to Clarity
Clarity is a Business Analysis Tool that provides a fast and simple way to comprehensively analyse and benchmark your business in just 30 minutes.
Developed particularly for small and medium sized businesses, Clarity analyses how time and resources are spent in your organisation. Clarity provides an innovative way of assessing core areas of your business; Marketing, People, Innovation, Operations, Finance and Regulations.
Through instant graphic representations of the results Clarity allows you to evaluate the way in which you do business. Moreover, Clarity provides a benchmark of your business analysis with other firms in your sector to help you identify areas of improvement.
Designed by the small business research community at Manchester Metropolitan University’s Business School (MMUBS), Clarity stimuilates Critical Reflection by asking key questions about your organisation: .
- Where do you think time and effort goes in your business?
- What activities do you spend more time on than others?
- How balanced is your organisation?
Clarity allows you to asses where time and effort might best be spent in the future. Using Clarity can help you to plug current gaps, improve performance, save time and effort. Most importantly, Clarity is designed to raise your fundamental awareness of what you do with your time and money and how balanced your business is. Instantly!
…strength through analysis.
For more information contact
Centre for Enterprise 0161-247-6043
or e-mail cfetools@mmu.ac.uk
Clarity Online has been developed by Mike Bull, Dr Mike Zundel and Dr Brian Peat of the Centre for Enterprise, Manchester Metropolitan University’s Business School. March 2008.
About Clarity
What is Clarity?
Clarity is an online tool which identifies where you are currently investing resources (financially, time, effort and other resources).
Clarity is both a diagnostic and a strategic development tool to aid managerial, strategic decision making.
Clarity provides an overview of the whole business and produces analyses across core areas of an organisation: from marketing, people, innovation, operations, finance to regulation.Who should use it?
Clarity has specifically been developed by the Centre for Enterprise at the Manchester Metropolitan University to support established small and medium sized businesses that employ 3+ people.
Clarity is typically used by senior management and company directors. Clarity provides managers a means of critical reflection upon the way they organise their business. It can also aid group decision making, especially through instant graphic representation of results.Why should we use it?
Clarity offers a way of viewing current business practice and supports critical thinking and reflection about core issues that affect the organisation.
Clarity helps identify how time and resources are spent on different aspects of the business. This encourages a critical review of the way the organisation is organised and may prompt action that can have significant affects on your business performance.
Clarity is a tool to support organisational development though a focused business analysis.
Clarity is tailored to the special demands of small and medium sized businesses, combining analytical clarity with simplicity of use.How does it work and how long does it take?
Clarity is personalised to individual business needs and allows you to SELF ASSESS your organisation in a variety of business scenarios.
Clarity allows you to address your key organisational issues in about 30 minutes .
Because managers in small and medium sized organisations have particularly demanding schedules, Clarity has been designed as an online tool which can be completed when YOU have time.
Clarity generates an instant snapshot with benchmarking indicators to compare with other similar profiled businesses.When should we use it?
Clarity can be used at any time – use it once or twice a year as an annual diagnostic tool. Clarity can also support your decision making in difficult decisions and problematic business situations.
Clarity safely stores your information gives you PRIVATE ACCESS to comparative benchmarks of your own development, year-on-year.